The first Hero-Harley co-developed bike

[{"selector":"#anim-1541a507-7c52-42d9-8e99-63bccc6e2e89 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] By: rocky

Hero MotoCorp and Harley-Davidson could launch a bike together in two years, according to CFO Niranjan Gupta.

[{"selector":"#anim-5837705b-2acf-4afd-aca6-294070c55b53 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-01ea6b0b-bc24-482e-9502-20b6c5ed936d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60070bfb-d417-4908-8f2e-51f90c551b49","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca4040a2-6384-484b-87da-b506c060b841","keyframes":{"transform":["translate3d(0px, 585.18450%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image : Hero-Harley

Hero MotoCorp is strengthening its premium position with the launch.

[{"selector":"#anim-e65ba706-fac6-4014-9e23-1f862e856359 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-33c27b5a-fe6f-4d2c-9010-6a4eecb27986","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-369cb091-d9ff-46b2-8b7b-107e97a37f10","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29965737-9fba-45dc-92ee-503a2051dc07","keyframes":{"transform":["translate3d(0px, 585.18450%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image : Hero-Harley

Harley-Davidson and Hero MotoCorp announced a partnership in October 2020.

[{"selector":"#anim-fdc8c1c8-acb5-4e1f-9c4a-85e439c19187 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-924f414c-cdfa-4f1f-95ab-518b0e14809a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0aa91c0-b164-49d3-8da6-8d72f03afbd4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-985b7688-9f88-4a99-a92d-ea172e2963e9","keyframes":{"transform":["translate3d(0px, 585.18450%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image : Hero-Harley

Under the deal, Hero MotoCorp will develop and sell Harley-Davidson motorcycles in the country.

[{"selector":"#anim-f9cd0fa6-d8b3-458f-bcd6-445e66e6eded [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-23c21d05-0006-4d30-90a9-349ee44b1bf0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c257707-a11f-41e6-af19-76d0ef78a75f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5aa7877a-443d-4de2-bc69-a28257d79889","keyframes":{"transform":["translate3d(0px, 585.18450%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image : Hero-Harley

In the 160cc and above segment, the country's largest two-wheeler maker is looking to bring in volumes and increase profitability.

[{"selector":"#anim-8926f9b0-08bd-48d5-9404-66b69736bcb8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-04b1dc6b-03f8-471a-a753-764c8e399e2b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c8b2a02-af39-4795-a195-7d5430f00e1b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d3d8c54-fcbb-441f-92db-c225f65bbb98","keyframes":{"transform":["translate3d(0px, 585.18450%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image : Hero-Harley

Through its network of brand-exclusive Harley-Davidson dealers and its existing sales network, it will also sell Harley accessories and general merchandise.

[{"selector":"#anim-dc38b724-c6aa-47c7-81a3-925b05b94165","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6659ef08-e759-4a90-a9b0-3f0108015a6d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1cee364f-f48c-4b82-9460-e4839f19d6de","keyframes":{"transform":["translate3d(0px, 585.18450%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-323c8ff5-ed55-432f-9d20-5b367bac6bad [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Image : Hero-Harley

In the last few quarters, the company has been focusing on scaling its Parts, Accessories, and Merchandise (PAM) business.

[{"selector":"#anim-a7f37255-65f1-40b3-9e6c-50eefd99f918 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.514648210040342%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-db4aa50a-5faf-4b10-baf1-f5fbb0e92fc7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01e43a66-37ed-441b-96ff-be4fe64934e6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72296c00-bbf1-4577-9846-bf6811c74c97","keyframes":{"transform":["translate3d(0px, 585.18450%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image : Hero-Harley

See More

[{"selector":"#anim-126c3f6e-cede-47a2-969f-6ab6c5889b90 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(25.029296420080684%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":8000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Learn more