The first Hero-Harley co-developed bike

By: rocky

Hero MotoCorp and Harley-Davidson could launch a bike together in two years, according to CFO Niranjan Gupta.

Image : Hero-Harley

Hero MotoCorp is strengthening its premium position with the launch.

Image : Hero-Harley

Harley-Davidson and Hero MotoCorp announced a partnership in October 2020.

Image : Hero-Harley

Under the deal, Hero MotoCorp will develop and sell Harley-Davidson motorcycles in the country.

Image : Hero-Harley

In the 160cc and above segment, the country's largest two-wheeler maker is looking to bring in volumes and increase profitability.

Image : Hero-Harley

Through its network of brand-exclusive Harley-Davidson dealers and its existing sales network, it will also sell Harley accessories and general merchandise.

Image : Hero-Harley

In the last few quarters, the company has been focusing on scaling its Parts, Accessories, and Merchandise (PAM) business.

Image : Hero-Harley

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